Positioning
Clarify the audience, difference, tone and messages that will serve as the basis for creation.
Discuss this solution03 / DEFINE · Digital studio in BamakoA brand
A brand
people recognize.
Your identity accompanies every meeting with your customers. We clarify what your brand means and build the visual codes that give it a consistent presence.
From the real
Your business has character. Your visuals do not show it yet.
What it changes every day
Changing colors, a hard-to-use logo or a too generic speech make your offer less recognizable and complicate the work of your teams.
What we do
We start from your positioning to create a visual system that you can use on your daily media.
Choose the right scope
A solution for your need.
What You GetPractical results,
Practical results,
from start to what comes next.
The deliverables selected are detailed in your proposal. You know what is achieved, what you validate and what can evolve.
Budget & scope
Name search, trademark formalities, typographical licenses, printing and content production are positions to be specified. The number of tracks and correction cycles is fixed before creation.
- Positioning Summary and Creative Direction
- Logo and contour variants
- Palette, typographies and rules of use
- Chart and agreed export files
- Applications on priority media
The processClear steps.
01 02 03 04
Clear steps.
Decisions made together.
Listen
Understand your history, your audiences, your market and the perception to evolve.
Explore
Compare creative directions with their possible uses.
Refine
Develop the chosen direction and check its legibility at different sizes.
Forward
Deliver the files, charter and application examples for your teams.
To get started
Your name, your history, target audiences, existing media and priority uses. If you have a registered trademark, the authorized elements for the project.
What we can follow
Consistency of media, legibility of logo, ease of re-use of models and clarity of message. Notoriety is then built by regular use of this identity.
Answers before the estimateLet’s talk about
Let’s talk about
the details.
Branding and visual identity in Bamako and Mali: points to be clarified to start calmly.
What is the difference between a logo and a visual identity?
The logo is a sign. Visual identity also includes colors, typography, composition principles and applications. The charter explains how to use these elements together.
Can you upgrade an existing logo?
Yes. We look at the elements to be retained and those that are problematic. An evolution can preserve the already known landmarks of your customers.
What files will I receive?
The formats delivered are listed in the estimate: for example vector files for printing and exports for the web. Color and monochrome variants are defined according to your uses.
How many proposals and returns are included?
The number of tracks and return cycles is defined in the framing. This makes it possible to concentrate exchanges and avoid endless corrections.
Are rights and licences included?
The contract specifies the rights of use and assignment on creations. The policies, photos and other third party elements retain their license conditions.
Do you create print media?
We can prepare files of agreed media. Printing, quantities, paper and delivery conditions must be subject to a separate perimeter.
Can we order the identity before the site?
Yes. Setting brand codes first allows you to design a site and consistent media.
Your next stepLet’s talk
Let’s talk
about your project.
Your context, your priorities, your constraints.
Let's start with what matters to you.