SEO and GEO: two uses, a common base
Natural SEO, or SEO, works on access, understanding and relevance of your pages in the engines. GEO refers to efforts to make your content understandable and potentially usable in responses generated by AI.
For the IA features of Google Search, Google indicates that good SEO practices remain applicable and that no additional special optimization is required. Clear, accessible and consistent content therefore remains a stronger starting point than an accumulation of tags.
Answer pre-purchase questions
A useful service page allows the reader to understand who the service is directed to, what problem it deals with, what it will receive and what is not included. It explains the process, the necessary information, the budget criteria and the contact arrangements.
Add specific answers to your prospect questions. Real and authorized examples can illustrate the work. If you use a fictitious example, present it as an illustration, without turning it into a witness or customer result.
A FAQ completes a well structured page; it does not replace the main content. Important information must be present in the visible text and structured data must remain consistent with this text.
Prepare page access and understanding
Each important page must have a stable address, an explicit title, an adapted description and links from other pages of the site. Navigation and call to action must be on the phone. A Sitemap helps engines discover the URLs you want to explore.
The THEPEEAK public pages provide their text in HTML: their reading does not depend on the execution of a JavaScript application. Brand and service information is also described by structured data. These elements help to understand the site; they do not guarantee its indexation or classification.
Be specific about your local presence
Indicate the real name of your business, consistent contact information and the services actually offered. In Bamako, as in another market, accurate information is more useful than a repetitive list of cities.
A remote collaboration in Senegal, Côte d'Ivoire or Niger does not mean you have an office on site. Local pages must provide market-specific information and honestly describe your intervention.
A Google Business Profile is only relevant if the activity meets the eligibility rules, including in-person contact with customers. Indicate the actual name, address or area actually served and the exact times. A virtual address or a city without a real presence must not be declared.
Measuring visibility in IA responses
Google indicates that no special GEO marking is required for its IA search features: SEO fundamentals, useful content and accessible information remain the foundation. In Bing Webmaster Tools, the public overview AI Performance table can show the cited pages and some anchor queries on Copilot and other supported experiences. Measured citations are not classification positions.
IndexNow can report additions, modifications or deletions to participating engines, including Bing. It does not guarantee exploration, indexing or quotation, nor does it replace sending the sitemap to Google Search Console.
Follow requests, not just visibility
Search Console allows you to track queries, impressions and search clicks. Cross this information with the forms received, trade exchanges and quality of applications. For a campaign, tracking parameters can help identify the source of a contact.
A useful comparison takes into account the time required for exploration, seasonality and changes in your activity. A change in position on an isolated request is not sufficient to explain the evolution of sales.
The decision to index, classify or cite a site belongs to the engines. A claimant can explain his/her work, priorities and observed results, but cannot guarantee every appearance.
Sources and update
Official references: Google Search Central — IA features and website ; create and submit a Sitemap ; Google Business Profile rules ; AI Performance in Bing Webmaster Tools ; IndexNow. Guide prepared on October 3, 2026. Recommendations can evolve with engines.